New classified website ‘will drive tractor owners nuts’

Luke Gardiner is promising that his new classified website “will drive tractor owners nuts across Ireland and the UK.

Luke is the founder and managing director newusedtractorparts.com, which he describes as a new, free, online classified platform for anyone in the agricultural machinery community to advertise and search for tractors and parts.

The aim of the Westmeath company is to have one place where people can find and compare the tractors or parts they want to buy and choose the best option.

“At the same time we want to reach into areas which up until now have been unexplored,” said Luke. “This is summed up by our tagline, ‘Helping the Right Parts find the Right People’.

“At the moment, our competitor classified platforms are very good and attract large numbers of visitors, but in saying that, they do not take into account every aspect of an agricultural person’s mindset when it comes to buying or selling tractors and parts online.

“We hope to grow trust and commerce between farmers and suppliers in the agricultural community.”

Luke, a Galway native, says he identified something that kept coming up in conversation while he was visiting businesses around Europe as a tractor parts salesman.

After a few months of pondering, he then pitched the idea to his former colleague, Colin McDonald, also a tractor parts salesman.

Both are from agricultural backgrounds and started out working in separate tractor dealerships, and they believe that gives them an advantage over competitor websites as they understand the needs and behaviour of buyers and sellers.

newusedtractorparts.com is based between Mullingar and Delvin.