Bord na Móna says it is now 'a climate solutions' company
Bord na Móna has today unveiled its modern brand identity, and announced a new purpose as a climate solutions company.
The semi-state company said in three years it has been transformed from a fossil fuel to a climate solutions company. The transformation means eighty percent of all Bord na Móna employees now work in ‘green’ areas of the company, from renewable energy production, to recycling, peatland rehabilitation, and sustainable products.
Tom Donnellan, Chief Executive of Bord na Móna, commented: “Bord na Móna is an iconic Irish company with a new purpose. Our new purpose is to help Ireland achieve net zero Carbon by 2050. Our new brand identity will help us tell our story and show the different ways we are doing this.
“The battle against climate change is often portrayed negatively, in terms of all the things we have to reduce, give up, or cut back on. Bord na Móna’s story of change is actually a very positive one. It shows that there are massive gains and opportunities to be found in climate action for the country and small communities. In the past three years we have ended peat harvesting and are again hiring people across our businesses, creating high value, sustainable jobs in renewable energy, recycling operations, peatland rehabilitation and carbon farming and developing new sustainable horticulture and heating products.
“Bord na Móna’s success is being shared with communities through these new jobs, far greater rates contributions supporting local services, and a range of community gain schemes that by 2030 will likely be worth in excess of €20million to localities in the midlands. Beyond these financial gains we are also creating a healthier cleaner environment by rehabilitating thousands of hectares of peatland, improving biodiversity, air and water quality, and developing extensive new amenity areas. Today’s brand relaunch heralds a bright future for the new Bord na Móna.”
The new brand design and identity was developed by the Irish based company Zero G. Commenting on the new identity Zero G, Director of Strategy JP O’Malley said “The new Bord na Mona brand is a direct response to the shift in focus and activity made by the company over the past few years. The nature of the work Bord na Mona now engages in, is firmly in the area of Climate Solutions, whether that's renewable energy, recycling, peatland rehabilitation or community amenity development. Each of these in turn furthers Ireland's ambition of achieving net zero emissions by 2050. This national milestone became the basis for the new company narrative and purpose, and inspired the renewed visual identity, which itself seeks to express a more optimistic ambition for the business.”