Examiner joins ‘Ireland for Ukraine’ media campaign

A group of Ireland’s leading media organisations, including the Westmeath Examiner, have come together to launch a public fundraising campaign, ‘Ireland for Ukraine’.

It will feature on local and national radio, TV, print and online media, and all proceeds will go to registered charity The Community Foundation for Ireland, who have 22 years of experience in philanthropy and grant making.

The campaign involves the other titles in the Celtic Media stable, including the Westmeath Independent, Offaly Independent, Meath Chronicle, Anglo-Celt and Connaught Telegraph.

Half of the funds collected will be distributed to the Irish Red Cross, Concern, UNICEF and Trócaire. The other 50% will be pooled into a fund for grant aid applications available to Irish organisations and local groups assisting the anticipated 200,000 incoming people who have been forced to flee Ukraine and are seeking the safety of our communities in Ireland.

Donations can be made online at irelandforukraine.ie or by the Revolut app.

Denise Charlton, chief executive of The Community Foundation for Ireland, said: “The funds raised through the generosity of viewers, readers and listeners will be used to support those trapped in the war zone and the growing numbers seeking shelter here. There are many challenges ahead. The protection needed for children travelling alone, assisting refugees with disabilities, measures to combat human trafficking and so much more. It may at first seem overwhelming but with the continuing generosity of the Irish people these are challenges which can and will be met.”

The campaign features a 30-second TV and radio advert voiced by Derry Girls and Holding actress Siobhan McSweeney and will be supplemented by an extensive digital display campaign, as well as a dedicated campaign on social media. • irelandforukraine.ie.