Understanding consumer behaviour in the digital era

MIT Mullingar are hosting an event titled ‘Understanding Consumer Behaviour in the Digital Era’ with Dr Mary Loonam from TUS Athlone.

Dr Loonam will gived a talk in the Greville Arms Hotel about consumer behaviour and digital media on Tuesday February 27.

Her talk will loos at the transformation of consumer behaviour in recent decades and how business can use technology to create a better customer experience.

This event should be relevant to anyone with an online retail presence, social media professionals, students, or those looking to learn more about the topic in general.

This is a free event, everyone is welcome, though places are limited so please reserve your ticket(s).

This event is sponsored by MidlandJobs.ie and tea/coffee will be served.

Dr Loonam is a lecturer and researcher in the Faculty of Business and Management at the Technological University of the Shannon, Athlone Campus. Her research interests focus on exploring online consumer behaviour in social media platforms.

The talk in Mullingar is on Tuesday February 27, 7-8.30pm in the Harp Room at the Greville Arms.