Mullingar firm announces European expansion
Mullingar firm Better Plants, a leading provider of organic liquid seaweeds and seaweed-based animal supplements is expanding into the European market.
With a strong reputation for quality and sustainability in Ireland, Better Plants is now extending its reach to farmers, horticulturists, and animal feed producers across Europe, launching its dedicated European website (irishseaweedsupply.ie).
Over the past five years, the Better Plants team has been meticulously exploring and testing the European market for their organic seaweed products. This expansion comes in response to the growing demand for Irish cold-processed seaweed, known for its rich nutrient profile and environmental benefits. As European agriculture and horticulture sectors increasingly seek out sustainable alternatives to chemical fertilisers, Better Plants' organic liquid seaweed products have become a popular choice.
In addition to their well-established presence in Ireland, Better Plants has now partnered with key distributors in The Netherlands, Belgium, the UK, and Denmark. These partnerships are a testament to the quality and effectiveness of Better Plants’ products, which are already making a significant impact on farms, golf courses, sports pitches, and within the horticulture sector across these countries.
The company’s seaweed meal, in particular, has garnered attention for its use in livestock and pet feed, providing a natural and nutrient-rich supplement that supports animal health and wellbeing. With this expansion, Better Plants is poised to meet the increasing European demand for sustainable, organic solutions in agriculture and animal nutrition.
Ollie Greene, founder and CEO of Better Plants, commented on the expansion: “We’re incredibly excited to bring our Irish seaweed products to a broader European audience. The feedback we’ve received from farmers and businesses across Europe has been overwhelmingly positive. Our partnerships in The Netherlands, Belgium, the UK, and Denmark are just the beginning. We believe that our commitment to quality, sustainability, and the environment aligns perfectly with the needs of the European market.”
The launch of the new European website will serve as a central hub for customers across Europe to learn more about Better Plants’ products, place orders, and access information about the benefits of organic seaweed solutions.
As Better Plants continues to grow, the company remains dedicated to its mission of reducing chemical use on farms and improving soil health through natural, sustainable products.