New business events strategy launched by Minister Burke

Minister for Enterprise, Tourism and Employment Peter Burke, TD, launched Business Events 2030, Ireland’s new business events strategy, at the Convention Centre in Dublin today.

The purpose of Business Events 2030 is to promote realise the full economic benefits of business events for Ireland.

Business travel is a key driver for economic growth, and as one of the highest-yielding tourism segments, it contributes more than €1bn to the economy annually, €290m to the Exchequer, and supports 22,000 jobs.

Business Events 2030 is a product of collaboration between the Department of Enterprise, Tourism and Employment, Fáilte Ireland, Tourism Ireland, industry leaders from the tourism sector, and public bodies including IDA Ireland, Enterprise Ireland, universities of Ireland and the Institute of Public Health.

It aims to drive an average annual revenue growth rate of 8% to 2030, benefitting tourism, SMEs and local economies.

Minister Burke said: “Business Events 2030 represents a significant step forward in our commitment to fostering economic growth through the promotion of Ireland as a location for business travel. This strategy refocuses our policy, placing more emphasis on economic targets, boosting both our indigenous tourism SMEs and our economy and highlights Ireland’s eco-friendly credentials when attracting business.”

Paul Kelly, chief executive of Fáilte Ireland said the strategy is a testament to a dedication to making Ireland a premier destination for business events. “By focusing on innovation and sustainability, we are increasing revenue and employment in the tourism sector, and contributing to the broader industrial, scientific, medical, social, environmental and educational development in Ireland.”

Alice Mansergh, chief executive of Tourism Ireland, added: “Business Events travel is high value and by its nature often occurs midweek and outside of peak season, thereby aligning with ambitions to strengthen year-round tourism. Business Events 2030 will play a crucial role in positioning Ireland as a leader in the global Business Events market. Our collaborative efforts will ensure we attract high value business that brings overseas visitors and long-term benefits for the economy and communities.”

The clear ambition of government is growing Ireland’s tourism industry, as outlined in the Programme for Government 2025 – Securing Ireland’s Future. Developing and delivering on a business events strategy is an important way to grow our visitor numbers and our tourism offering.

Business Events 2030 - Ireland’s Business Events Strategy is available here.