German travel agents visit Kilbeggan on research tour

A group of German travel agents recently visited Kilbeggan Distillery as part of a research trip through Ireland.

The agents were treated to a guided tour of the historic distillery as part of their research trip, which included visiting Ireland’s Hidden Heartlands and cruising on the River Shannon. The group were invited as guests by Tourism Ireland, Fáilte Ireland and cruising tour operator Le Boat.

The aim of the travel professionals’ visit was to familiarise them with cruising holidays on the Shannon and to allow them to experience at first-hand the spectacular scenery and the wealth of things to see and do in Westmeath and around Ireland’s Hidden Heartlands – so they are better equipped to sell the destination to their clients when they return home.

“Tourism Ireland was delighted to invite this group of travel agents to cruise along the Shannon,” said Nadine Lehmann, Tourism Ireland’s Manager Germany.

“Fact-finding visits like this are a key element of the work that Tourism Ireland undertakes with our important travel trade partners in Germany. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.” she said.